Gesundheit (MDH)
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- Gesundheit (MDH) (1520) (remove)
Krankenhäuser vollziehen einen Wandel von reinen sozialen Versorgungseinrichtungen zu wirtschaftlichen Dienstleistungsunternehmen. Veränderungen im Gesundheitssystem und in der Gesellschaft führen heutzutage zu einem Wettbewerb zwischen den einzelnen Krankenhäusern. Krankenhäuser müssen Patienten als Kunden sehen, die umworben und gewonnen werden müssen. Sie müssen vehement und kontinuierlich ihre Leistungen und Vorteile gegenüber anderen Krankenhäusern der Öffentlichkeit kommunizieren. Marketing, speziell die Public Relations ist eine Möglichkeit, mit der Öffentlichkeit Kontakt aufzunehmen. Im Rahmen solcher Marketingaktivitäten erweist sich Public Relations als das beste Instrument, da es im Gegensatz zu reinen Werbemaßnahmen nicht mit dem sehr sensiblen und gesetzlich stark reglementierten Bereich des Gesundheitswesens in Konflikt tritt. Die Stützpfeiler der Public Relations sind eine gewissenhafte Weitergabe von Informationen an die relevanten Öffentlichkeiten sowie ein kontinuierlicher vertrauensvoller Dialog mit diesen. Public Relations organisiert die komplexen Kommunikationsbeziehungen nach innen und außen. Voraussetzung für eine erfolgreiche externe Kommunikation ist eine optimal funktionierende interne Kommunikation mit den Mitarbeitern, die als Multiplikatoren das Unternehmensleitbild verinnerlichen und nach außen tragen müssen. Um Public Relations professionell zu etablieren und zu nutzen, bedarf es eines eigenständigen Aufgabenbereiches in der Führungsetage eines Krankenhauses.
,,Before, We Were Always There - Now, Everything Is Separate". On Nursing Reforms in Western Germany
(2008)
,,Liebesdienst" oder Geschäft? Zum Stellenwert des Ökonomischen im Arbeitsalltag ambulanter Pflege
(2012)
9. Deutsches Kinderhospizforum. Kinder- und Jugendhospizarbeit meets Wissenschaft und Forschung.
(2023)
Despite the enormous number of assistive technologies (ATs) in dementia care, the management of challenging behavior (CB) of persons with dementia (PwD) by informal caregivers in home care is widely disregarded. The first-line strategy to manage CB is to support the understanding of the underlying causes of CB to formulate individualized nonpharmacological interventions. App- and sensor-based approaches combining multimodal sensors (actimetry and other modalities) and caregiver information are innovative ways to support the understanding of CB for family caregivers. The main aim of this study is to describe the design of a feasibility study consisting of an outcome and a process evaluation of a newly developed app- and sensor-based intervention to manage CB of PwD for family caregivers at home. In this feasibility study, we perform an outcome and a process evaluation with a pre-post descriptive design over an 8-week intervention period. The Medical Research Council framework guides the design of this feasibility study. The data on 20 dyads (primary caregiver and PwD) are gathered through standardized questionnaires, protocols, and log files as well as semistructured qualitative interviews. The outcome measures (neuropsychiatric inventory and Cohen-Mansfield agitation inventory) are analyzed by using descriptive statistics and statistical tests relevant to the individual assessments (eg, chi-square test and Wilcoxon signed-rank test). For the analysis of the process data, the Unified Theory of Acceptance and Use of Technology is used. Log files are analyzed by using descriptive statistics, protocols are analyzed by using documentary analysis, and semistructured interviews are analyzed deductively using content analysis. The newly developed app- and sensor-based AT has been developed and was evaluated until July in 2018. The recruitment of dyads started in September 2017 and was concluded in March 2018. The data collection was completed at the end of July 2018. This study presents the protocol of the first feasibility study to encompass an outcome and process evaluation to assess a complex app- and sensor-based AT combining multimodal actimetry sensors for informal caregivers to manage CB. The feasibility study will provide in-depth information about the study procedure and on how to optimize the design of the intervention and its delivery. DERR1-10.2196/11630
BACKGROUND Despite the enormous number of assistive technologies (ATs) in dementia care, the management of challenging behavior (CB) of persons with dementia (PwD) by informal caregivers in home care is widely disregarded. The first-line strategy to manage CB is to support the understanding of the underlying causes of CB to formulate individualized nonpharmacological interventions. App- and sensor-based approaches combining multimodal sensors (actimetry and other modalities) and caregiver information are innovative ways to support the understanding of CB for family caregivers. OBJECTIVE The main aim of this study is to describe the design of a feasibility study consisting of an outcome and a process evaluation of a newly developed app- and sensor-based intervention to manage CB of PwD for family caregivers at home. METHODS In this feasibility study, we perform an outcome and a process evaluation with a pre-post descriptive design over an 8-week intervention period. The Medical Research Council framework guides the design of this feasibility study. The data on 20 dyads (primary caregiver and PwD) are gathered through standardized questionnaires, protocols, and log files as well as semistructured qualitative interviews. The outcome measures (neuropsychiatric inventory and Cohen-Mansfield agitation inventory) are analyzed by using descriptive statistics and statistical tests relevant to the individual assessments (eg, chi-square test and Wilcoxon signed-rank test). For the analysis of the process data, the Unified Theory of Acceptance and Use of Technology is used. Log files are analyzed by using descriptive statistics, protocols are analyzed by using documentary analysis, and semistructured interviews are analyzed deductively using content analysis. RESULTS The newly developed app- and sensor-based AT has been developed and was evaluated until July in 2018. The recruitment of dyads started in September 2017 and was concluded in March 2018. The data collection was completed at the end of July 2018. CONCLUSIONS This study presents the protocol of the first feasibility study to encompass an outcome and process evaluation to assess a complex app- and sensor-based AT combining multimodal actimetry sensors for informal caregivers to manage CB. The feasibility study will provide in-depth information about the study procedure and on how to optimize the design of the intervention and its delivery. INTERNATIONAL REGISTERED REPOR DERR1-10.2196/11630