Market Segmentation in German Business Practice - Relevance, Procedures and Challenges
| Author: | Tobias Kesting, Carsten Rennhak |
|---|---|
| Parent Title (English): | World Review of Entrepreneurship, Management and Sustainable Development |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2011 |
| Year of first Publication: | 2011 |
| Release Date: | 2019/01/11 |
| Volume: | 7 |
| Issue: | 4 |
| First Page: | S. 361 |
| Last Page: | 379 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Kesting, Tobias |
| Licence (German): |  Bibliographische Daten |