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Marktsegmentierung als Voraussetzung für Kundenverständnis (2006)

Kesting, Tobias ; Rennhak, Carsten ; Schütz, Tobias

MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER (2011)

Gerstlberger, Wolfgang ; Kesting, Tobias ; Korff, Nisha

This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.

Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting (2012)

Kesting, Tobias

Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz (2012)

Sohn, Stefanie ; Kesting, Tobias ; Paslick, Anne

Kundenverständnis durch Marktsegmentierung (2012)

Kesting, Tobias ; Rennhak, Carsten

Marketing in der Beratungsbranche: Ausgewählte Instrumente zur Vermarktung einer innovativen Dienstleistung (2010)

Kliewe, Thorsten ; Marquardt, Philipp ; Kesting, Tobias

Wertkettenkonzepte im Science-to-Business Marketing (2009)

Baaken, Thomas ; Kesting, Tobias

Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands (2011)

Kesting, Tobias ; Gerstlberger, Wolfgang

The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice (2010)

Kesting, Tobias ; Gerstlberger, Wolfgang

Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them (2009)

Kesting, Tobias ; Kliewe, Thorsten

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74 search hits