@article{KestingRennhak2011,
  author    = {Tobias Kesting and Carsten Rennhak},
  title     = {Market Segmentation in German Business Practice - Relevance, Procedures and Challenges},
  journal   = {World Review of Entrepreneurship, Management and Sustainable Development},
  volume    = {7},
  number    = {4},
  pages     = {S. 361 -- 379},
  year      = {2011},
}