Towards an Omni-Channel Framework for SME Sales and Service in the B2B Telecommunications Industry
Author: | Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker |
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Parent Title (English): | Proceedings of the Multikonferenz Wirtschaftsinformatik (MKWI 2018) |
Place of publication: | Lüneburg, Deutschland |
Document Type: | Conference Proceeding |
Language: | English |
Date of Publication (online): | 2020/09/02 |
Year of first Publication: | 2018 |
Provider of the Publication Server: | FH Münster - University of Applied Sciences |
Release Date: | 2020/09/02 |
First Page: | 386 |
Last Page: | 397 |
Faculties: | Oecotrophologie · Facility Management (OEF) |
Center for Real Estate & Organization Dynamics | |
Publication list: | Clever, Nico |
Licence (German): | Bibliographische Daten |