Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie
Author: | Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker |
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DOI: | https://doi.org/10.1007/978-3-658-22542-1 |
ISBN: | 978-3-658-22541-4 |
Parent Title (German): | Digital Customer Experience — Mit digitalen Diensten Kunden gewinnen und halten / Hrsg. S. Robra-Bissantz, C. Lattemann |
Publisher: | Springer Vieweg |
Place of publication: | Wiesbaden |
Document Type: | Part of a Book |
Language: | German |
Date of Publication (online): | 2020/09/02 |
Year of first Publication: | 2019 |
Provider of the Publication Server: | FH Münster - University of Applied Sciences |
Release Date: | 2020/09/02 |
First Page: | 39 |
Last Page: | 52 |
Faculties: | Oecotrophologie · Facility Management (OEF) |
Center for Real Estate & Organization Dynamics | |
Publication list: | Clever, Nico |
Licence (German): | Bibliographische Daten |