Wirtschaft (MSB)
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Timingstrategien - Zeitoptimale Ausgestaltung von Produktentwicklungsbeginn und Markteintritt
(1998)
Time-to-market-Management
(1996)
Innovative business models for data-driven B2B platforms evolve rapidly based on the prospects of digital technology. In addition to the platform provider, service providers on the supply side of the digital platform - the so-called complementors - play an important role in the process of value creation. This paper highlights the complementors’ perspective on the different facets of complementor relationship management (CoRM) and answers the following research questions: From the perspective of a complementor, what are the main fields of CoRM for data-driven B2B platforms? What factors of influence comprise the reason complementors join a platform?
Supply chain solutions
(2001)