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Technology orientation and export performance: the moderating role of supply chain agility

  • Purpose The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs). Design/methodology/approach A quantitative research design was adopted for this study. The paper formulates hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 231 SMEs in Uganda. Data were analyzed using SPSS version 23 and AMOS. Findings The findings of this study showed technology orientation has a positive and significant relationship with the performance of Ugandan SMEs and that supply chain agility moderates technology orientation and export performance. Research limitations/implications The study discusses the findings, advances limitations and managerial implications. It also suggests future research avenues. It proposes some recommendations to help Ugandan SMEs to form flexible supply chains, use the latest technology and create strong relationship ties with their partners in the supply chain. Practical implications The study suggests that managers of Ugandan SMEs should use the latest technology in production, marketing, logistics and supply chain management which will enable them to respond quickly to customer tastes and preferences leading to higher levels of export performance. Originality/value This study contributes to the literature on strategic management showing the reliability of scales used and the confirmatory of the factor structure. This study shows that in strategic management technology, orientation is critical in increasing export performance. This study has extended the resource-based view (RBV) and dynamic capabilities theories.
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https://doi.org/10.25974/fhms-17462

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Verfasserangaben:Zaina Nakabuye, Jamiah Mayanja, Sarah Bimbona, Michael Wasserman
URN:urn:nbn:de:hbz:836-opus-174624
DOI:https://doi.org/10.25974/fhms-17462
DOI der Erstveröffentlichung:https://doi/org/10.1108/MSCRA-01-2023-0006
ISSN:2631-3871
Titel des übergeordneten Werkes (Englisch):Modern Supply Chain Research and Applications
Dokumentart:Beitrag in einer (wissenschaftlichen) Zeitschrift
Sprache:Englisch
Datum der Veröffentlichung (online):12.12.2023
Jahr der Erstveröffentlichung:2023
Betreiber des Publikationsservers:FH Münster - University of Applied Sciences
Datum der Freischaltung:12.12.2023
Band / Jahrgang:5
Ausgabe / Heft:4
Erste Seite:230
Letzte Seite:264
Fachbereiche:Wirtschaft (MSB)
open_access (DINI-Set):open_access
Publikationsliste:Wasserman, Michael
Lizenz (Deutsch):License LogoCreative Commons - Namensnennung (CC BY 4.0)