Kundenverständnis durch Marktsegmentierung
Author: | Tobias Kesting, Carsten Rennhak |
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ISBN: | 978-3838203423 |
Parent Title (German): | Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity |
Publisher: | Ibidem |
Place of publication: | Stuttgart |
Document Type: | Part of a Book |
Language: | German |
Year of Completion: | 2012 |
Year of first Publication: | 2012 |
Release Date: | 2019/01/11 |
Edition: | 1. Aufl. |
First Page: | S. 17 |
Last Page: | 42 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Kesting, Tobias |
Licence (German): | Bibliographische Daten |