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| Author: | Ulrich Balz, Jobst Thalenhorst |
|---|---|
| Parent Title (Multiple languages): | W. Pepels, Marketingeffizienz - Kosten senken und Leistung steigern |
| Publisher: | Berliner Wissenschafts-Verlag |
| Place of publication: | Berlin |
| Document Type: | Part of a Book |
| Language: | Multiple languages |
| Year of Completion: | 2013 |
| Year of first Publication: | 2013 |
| Release Date: | 2019/01/11 |
| Edition: | 2. |
| First Page: | 241 |
| Last Page: | 256 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Balz, Ulrich |
| Licence (German): |  Bibliographische Daten |