Market Segmentation in German Business Practice - Relevance, Procedures and Challenges
Author: | Tobias Kesting, Carsten Rennhak |
---|---|
Parent Title (English): | World Review of Entrepreneurship, Management and Sustainable Development |
Document Type: | Article |
Language: | English |
Year of Completion: | 2011 |
Year of first Publication: | 2011 |
Release Date: | 2019/01/11 |
Volume: | 7 |
Issue: | 4 |
First Page: | S. 361 |
Last Page: | 379 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Kesting, Tobias |
Licence (German): | Bibliographische Daten |