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Engaging intentionally disconnected workers: what can HR managers in facilities with workplace personal technology bans do?

  • An important, often overlooked group of workers that HR managers have trouble reaching are those intentionally disconnected from personal digital devices. That is, workers in manufacturing facilities, distribution centers, secure areas, or locations where employers ban workers from bringing their own devices. We explore the engagement problem for these intentionally disconnected workers. We outline a disruptive HR strategy in these work contexts. We then focus on implementation, testing a simple digital platform prototype that can serve as an entry for existing, disruptive HR management engagement tools (e.g. chatbots, HR analytics) in these settings. Our exploratory findings suggest engagement is a problem for these workers and these simple tools can be an effective strategy to help HR managers improve engagement. We conclude that simple digital solutions aimed at engaging this underserved segment of the workforce can have disruptive yet positive effects for workers, HR managers and shareholders.
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https://doi.org/10.4337/9781802209242.00021

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Author:Melina Bumann, Michael Wasserman
DOI:https://doi.org/10.4337/9781802209242.00021
ISBN:9781802209235
Parent Title (English):Research Handbook on Human Resource Management and Disruptive Technologies. Hrsg. Tanya Bondarouk, Jeroen Meijerink
Publisher:Edward Elgar
Document Type:Part of a Book
Language:English
Date of Publication (online):2024/04/29
Year of first Publication:2024
Provider of the Publication Server:FH Münster - University of Applied Sciences
Release Date:2024/04/30
Tag:Engagement; Distribution centers; Workplace technology bans; Information design; Disruptive strategies; Human resource management
First Page:152
Last Page:165
Faculties:Wirtschaft (MSB)
Publication list:Wasserman, Michael
Licence (German):License LogoBibliographische Daten