Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
| Author: | V. Galán-Muros, S. Del Barrio-García, T. Luque-Martínez |
|---|---|
| ISBN: | 978-961-240-211-2 |
| Parent Title (English): | Proceeding book of European Marketing Academy Conference (EMAC) |
| Place of publication: | Ljubljana |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2011 |
| Year of first Publication: | 2011 |
| Release Date: | 2019/01/11 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Galan Muros, Victoria |
| Licence (German): |  Bibliographische Daten |