@incollection{GalanMurosDelBarrioGarciaLuqueMartinez2011,
  author    = {V. Gal{\´a}n-Muros and S. Del Barrio-Garc{\´i}a and T. Luque-Mart{\´i}nez},
  title     = {Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification},
  booktitle = {Proceeding book of European Marketing Academy Conference (EMAC)},
  isbn      = {978-961-240-211-2},
  year      = {2011},
}