Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
| Author: | Tobias Kesting |
|---|---|
| ISBN: | 978-3503141395 |
| Parent Title (German): | Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing |
| Publisher: | Erich Schmidt Verlag |
| Place of publication: | Berlin |
| Document Type: | Part of a Book |
| Language: | German |
| Year of Completion: | 2012 |
| Year of first Publication: | 2012 |
| Release Date: | 2019/01/11 |
| Edition: | 2., völlig neu bearb |
| First Page: | S. 363 |
| Last Page: | 380 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Kesting, Tobias |
| Licence (German): |  Bibliographische Daten |