Supply Side of Data-Driven B2B Platforms: A Complementors’ Perspective
- Innovative business models for data-driven B2B platforms evolve rapidly based on the prospects of digital technology. In addition to the platform provider, service providers on the supply side of the digital platform - the so-called complementors - play an important role in the process of value creation. This paper highlights the complementors’ perspective on the different facets of complementor relationship management (CoRM) and answers the following research questions: From the perspective of a complementor, what are the main fields of CoRM for data-driven B2B platforms? What factors of influence comprise the reason complementors join a platform?
| Author: | Wolfgang BuchholzORCiD, Holger De Bie, Ralph Kochendörfer |
|---|---|
| Parent Title (English): | 28th EurOMA conference: Managing the “new normal”: The future of Operations and Supply Chain Management in unprecedented times conference proceedings |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2021/12/02 |
| Year of first Publication: | 2021 |
| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
| Release Date: | 2021/12/03 |
| First Page: | 1 |
| Last Page: | 13 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Buchholz, Wolfgang |
| Licence (German): |  Bibliographische Daten |