Opportunities and Barriers of Innovative “Operating Business” Models in B2B Marketing - Success Factors for Innovation in B2B Services
| Author: | T. Baaken, Alexander L. Schmidt |
|---|---|
| ISSN: | 2315-8239 |
| Parent Title (English): | FUTA Journal of Management and Technology |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2017 |
| Year of first Publication: | 2017 |
| Release Date: | 2019/01/11 |
| Issue: | 2(1) |
| First Page: | 1 |
| Last Page: | 12 |
| Faculties: | Wirtschaft (MSB) |
| Licence (German): |  Bibliographische Daten |