@article{BaakenSchmidt2017,
  author    = {T. Baaken and Alexander L. Schmidt},
  title     = {Opportunities and Barriers of Innovative "Operating Business" Models in B2B Marketing - Success Factors for Innovation in B2B Services},
  journal   = {FUTA Journal of Management and Technology},
  number    = {2(1)},
  pages     = {1 -- 12},
  year      = {2017},
}