Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
Author: | Tobias Kesting |
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ISBN: | 978-3503141395 |
Parent Title (German): | Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing |
Publisher: | Erich Schmidt Verlag |
Place of publication: | Berlin |
Document Type: | Part of a Book |
Language: | German |
Year of Completion: | 2012 |
Year of first Publication: | 2012 |
Release Date: | 2019/01/11 |
Edition: | 2., völlig neu bearb |
First Page: | S. 363 |
Last Page: | 380 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Kesting, Tobias |
Licence (German): | Bibliographische Daten |