Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.
| Author: | Tobias Kesting, Thorsten Kliewe, Nisha Korff, David Serbin |
|---|---|
| ISBN: | ISBN 978-3-658-04 |
| Parent Title (English): | Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake |
| Publisher: | Springer Gabler |
| Place of publication: | Wiesbaden |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2014 |
| Year of first Publication: | 2014 |
| Release Date: | 2019/01/11 |
| First Page: | 3 |
| Last Page: | 21 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Kesting, Tobias |
| Kliewe, Thorsten | |
| Korff, Nisha | |
| Licence (German): |  Bibliographische Daten |