Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
Author: | Stefanie Sohn, Tobias Kesting, Anne Paslick |
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ISBN: | 978-3503141395 |
Parent Title (German): | Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; Pörner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing |
Publisher: | Erich Schmidt Verlag |
Place of publication: | Berlin |
Document Type: | Part of a Book |
Language: | German |
Year of Completion: | 2012 |
Year of first Publication: | 2012 |
Release Date: | 2019/01/11 |
Edition: | 2., völlig neu bearb |
First Page: | S. 323 |
Last Page: | 345 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Kesting, Tobias |
Licence (German): | Bibliographische Daten |