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Kerka, Friedrich (2)
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2009 (2)
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Innovationsorientierte Marktforschung
(2009)
Kerka, Friedrich
;
Schwering, Markus G.
;
Striewe, Frank
Evaluating innovation ideas: a comprehensive approach to New Product Development
(2009)
Kerka, Friedrich
;
Kriegesmann, Bernd
;
Schwering, Markus G.
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