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Stürmer, Ralf (4)
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2014
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2015
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Wie man den Emotionswert von Produkten messen kann
(2014)
Stürmer, Ralf
;
Schmidt, Jennifer
Erfolgreiches Marketing durch Emotionsforschung. Messung, Analyse, Best-Practice
(2014)
Stürmer, Ralf
;
Schmidt, Jennifer
A psychophysiological approach to substantiate efficacy of bath additives
(2015)
Stürmer, Ralf
;
Blaak, Jürgen
;
Opwis, Mareile
;
Schmidt, Jennifer
;
Staib, Peter
;
Wohlfart, Rainer
;
Boucsein, Wolfram
Investigation of consumers’ hair shine perception by eye tracking technology in combination with assessment of physiological body reactions
(2015)
Eisfeld, Wolf
;
Prinz, Daniela
;
Schröder, Björn
;
Schmidt, Jennifer
;
Stürmer, Ralf
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