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Complementor relationship management for Data-driven B2B platforms: Towards a Holistic approach
(2021)
In the so-called ecosystem economy, new platform-based business models evolve rapidly based on the prospects of digital technology. Especially in the B2B context, data-driven platforms are highly relevant. Thus far, little research has been conducted on the supply side of data-driven platforms and especially on service providers, the so-called complementors. Therefore, this paper offers insights into the various facets of complementor relationship management (CoRM). The paper aims to develop a framework for the management of complementors of data-driven B2B platforms. For empirical evidence, we draw on 14 semi-structured expert interviews with platform managers and complementors. The findings outline two big areas of CoRM and discuss distinct characteristics of partner management and technology management. For partner management the differentiation into open and closed platform needs to be taken into account for complementor relationship management. Moreover, our study reveals the key factors of technology management which lead from platform infrastructure to digital applications like digital twins or predictive maintenance.
Particularly in times of disruptive changes, companies need an early warning system for risks in their supply chains to gain relevant information in a timely manner. Furthermore, they require suitable action plans and strategies to help react when a risk occurs. Based on an in-depth case study at an automotive parts supplier producing electronic systems and lighting components, this paper develops a holistic supply chain risk management framework. After investigating the specific supply chain risks to support critical parts management, standardised processes and procedures are developed to improve the preventive supply chain risk strategy cycle, as well as the reactive critical parts management cycle.
Buying firms lack transparency about the supplier relationships in their networks. The applica-tion of dedicated tools such as Supply Network Mapping (SNM) can help to visualize and analyze these relationships. However, the impact of such tools on the purchasing performance has not been explored yet. Moreover, companies with different competitive strategies might have different motivations to use these tools. Therefore, this paper tests the impact of supplier relationship information and SNM on the purchasing performance on a large sample of 624 purchasers. A multi-group analysis in structural equation modeling estimates the impact of a cost leadership versus a differentiation strategy on cost saving and innovation performance. We show that information quality and SNM indeed improve the purchasing performance. Moreover, cost leaders use SNM if they know their supplier relationships with sub-suppliers, while innovation leaders use it if they know their supplier relationships with other customers. Hence, our results prove the usefulness of the SNM tool and give recommendations for its use depending on a company’s competitive strategy.
Against the setting of an increasing need for innovation and low margins, companies in the logistics
sector are facing highly competitive pressure. One field with high potential for optimization lies within
damage quotas. The use of big data analytics or data mining represents a promising approach to face
this challenge. However, within supply chain management, data mining is hardly being researched on
regarding damage quotas and thus not being utilized to its full possible extend. At the current time it
seems to predominantly be used for route and utilization optimization while the analysis of delivery
damages is hardly considered.
The aim of this research is therefore to showcase an initial approach for data mining in logistics to predict
delivery damage probabilities and to validate this by means of a multiple case study research. To create
a sound basis for evaluation, the groundwork is laid out based on CRISP-DM by the analysis of reference
data (German road-cargo market).
As a central result it is noted that data mining can systematically be used to help reducing the damages
by forecasting the probabilities of damages occurring during transport in dependence of different factors.
The approach can be utilized across different markets as long as sufficient data tracking delivery
damages is being collected within a company. Challenges arise in the field of air- and sea-freight.
To increase maturity within purchasing and supply management (PSM), future purchasing skills are needed based on the technological development towards Industry 4.0. Past research, eg, the work of Bals, Schulze, Kelly, and Stek (2019), started to address this issue based on literature review and interview studies. However, a detailed description of these skills is missing. Utilizing a real-time Delhi study with 45 experts within the PSM field, nine future purchasing skills have been elaborated. Identified skills connect to the maturing and emerging technologies within purchasing and provide a guideline towards Industry 4.0 in purchasing based on a human-centric perspective.