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Baaken, Thomas
(11)
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Michaelis, Nina V.
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2015 (28)
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Lecture (28)
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"Tools and approaches in S2B Marketing to market research findings", presentation within the FP7 project "FP4BATIW project - Fostering partnerships for the implementation of best available technologies & management in the Mediterranean" am 26.10.2015 in Tunis/Susah, Tunisia
(2015)
Baaken, Thomas
;
von Hagen, Friederike
"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland
(2015)
Baaken, Thomas
"What B2C Marketing can learn from B2B Marketing and vice versa", Dinner speech at MarketingBEEF (Meet&Meat) für Zerenko Industrial Branding im Restaurante Rosso am 03.09.2015 in Linz, Austria
(2015)
Baaken, Thomas
"Mehr Effizienz im Touchpoint-Management - Das Touchpoint Radar", Eröffnungsvortrag auf der Tagung "CMO Summit Heise Media: Marketing 3.0 - multimedial, emotional und vernetzt", bei Heise Media, am 18.06.2015 in Hannover, Deutschland
(2015)
Baaken, Thomas
"How entrepreneurial universities get their competencies and knowledge closer to market", Key note Vortrag auf der Konferenz "An entrepreneurial university and its role in the regional Triple Helix model" der Triple Helix Gesellschaft, am 19.06.2015 an der Universität Bialystok in Bialystok, Poland
(2015)
Baaken, Thomas
"Hybride Wertschöpfung - Potenziale innovativer Geschäftsmodelle durch Produkt-Service-Integration", Vortrag auf dem Workshop PUSH - Erfolg durch Produkt-Service Kombinationen, am 28.01.2015 im Stadtschloss Coesfeld, Deutschland
(2015)
Baaken, Thomas
"New Frontiers of University-Industry Interaction", Gastvortrag an der University of Messina, am 03.02.2015 in Messina, Italien
(2015)
Baaken, Thomas
Supporting academic entrepreneurs: challenges of the current entrepreneurship policy in Europe and the USA. University-Industry Interaction Conference 2015. Berlin (Germany) 24th - 26th June
(2015)
Galán-Muros, V.
University-Industry Interaction: Conference reflection, 2015 University-Industry Interaction Conference am 26. Juni 2015 in Berlin
(2015)
Meerman, A
8. Symposium Steuern und Wirtschaftsprüfung des Masterstudiengangs AFT -Tagungsband
(2015)
Kiso, Dirk
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