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Kesting, Tobias (20)
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Kundenverständnis durch Marktsegmentierung
(2012)
Kesting, Tobias
;
Rennhak, Carsten
Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness
(2016)
Clauß, Thomas
;
Kesting, Tobias
Marketing in der Beratungsbranche: Ausgewählte Instrumente zur Vermarktung einer innovativen Dienstleistung
(2010)
Kliewe, Thorsten
;
Marquardt, Philipp
;
Kesting, Tobias
Marktsegmentierung als Voraussetzung für Kundenverständnis
(2006)
Kesting, Tobias
;
Rennhak, Carsten
;
Schütz, Tobias
Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.
(2014)
Kesting, Tobias
;
Kliewe, Thorsten
;
Korff, Nisha
;
Serbin, David
Proceedings of the 2016 R&D Management Conference
(2016)
Clauß, Thomas
;
Kesting, Tobias
;
Naskrent, Julia
The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance
(2014)
Kesting, Tobias
;
Clauß, Thomas
The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice
(2010)
Kesting, Tobias
;
Gerstlberger, Wolfgang
Wertkettenkonzepte im Science-to-Business Marketing
(2009)
Baaken, Thomas
;
Kesting, Tobias
Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors
(2015)
Clauß, Thomas
;
Kesting, Tobias
;
Liedtke, Simon
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