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Galán-Muros, V.
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Del Barrio-García, S.
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Luque-Martínez, T.
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Baaken, Thomas
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Barrio-García, Del
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Garzon-Bello, I.
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Gerstlberger, Wolfgang
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2011 (6)
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Identifying University Customers and Partners via Science Marketing - a report on a real life case of UAEH in Mexico
(2011)
Baaken, Thomas
;
von Hagen, Friederike
;
Raesfeld, Lydia
;
Loyoal, Pontigo
;
Patricia, América
Students' Perceived Value of Higher Education in Spain: a methodological approach.
(2011)
Galán-Muros, V.
;
Barrio-García, Del
Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
(2011)
Galán-Muros, V.
;
Del Barrio-García, S.
;
Luque-Martínez, T.
An overview of the concept of marketing orientation in the higher education sector
(2011)
Galán-Muros, V.
;
Del Barrio-García, S.
;
Luque-Martínez, T.
The Modernization Agenda of European Higher Education Institutions: The professionalization of Higher Education Management.
(2011)
Galán-Muros, V.
;
Garzon-Bello, I.
;
Gonzalez-Andrades, M.
Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands
(2011)
Kesting, Tobias
;
Gerstlberger, Wolfgang
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