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Kesting, Tobias (20)
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Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective
(2015)
Kesting, Tobias
;
Wurth, Bernd
Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
(2012)
Sohn, Stefanie
;
Kesting, Tobias
;
Paslick, Anne
Die Wertkette als Ansatzpunkt für erfolgreichen Wissens- und Technologietransfer von Hochschulen an Forschungsnachfrager. Chancen und Herausforderungen im Hinblick auf die Übertragung von Michael E. Porters Konzept auf Hochschuleinrichtungen
(2008)
Kesting, Tobias
Direkte und weiterführende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers
(2014)
Kesting, Tobias
;
Gerstlberger, Wolfgang
Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them
(2009)
Kesting, Tobias
;
Kliewe, Thorsten
Improving Innovation Process Performance and Service Quality in Innovation Networks
(2016)
Plewa, Carolin
;
Rampersad, Giselle
;
Troshani, Indrit
;
Kesting, Tobias
Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands
(2011)
Kesting, Tobias
;
Gerstlberger, Wolfgang
Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures
(2013)
Kliewe, Thorsten
;
Baaken, Thomas
;
Kesting, Tobias
Knowledge and Technology Transfer Support Potential of Intermediate Organizations: Theory, Empirical Evidence and Practice Cases
(2015)
Kesting, Tobias
;
Wurth, Bernd
Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
(2012)
Kesting, Tobias
Kundenverständnis durch Marktsegmentierung
(2012)
Kesting, Tobias
;
Rennhak, Carsten
Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness
(2016)
Clauß, Thomas
;
Kesting, Tobias
Marketing in der Beratungsbranche: Ausgewählte Instrumente zur Vermarktung einer innovativen Dienstleistung
(2010)
Kliewe, Thorsten
;
Marquardt, Philipp
;
Kesting, Tobias
Marktsegmentierung als Voraussetzung für Kundenverständnis
(2006)
Kesting, Tobias
;
Rennhak, Carsten
;
Schütz, Tobias
Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.
(2014)
Kesting, Tobias
;
Kliewe, Thorsten
;
Korff, Nisha
;
Serbin, David
Proceedings of the 2016 R&D Management Conference
(2016)
Clauß, Thomas
;
Kesting, Tobias
;
Naskrent, Julia
The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance
(2014)
Kesting, Tobias
;
Clauß, Thomas
The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice
(2010)
Kesting, Tobias
;
Gerstlberger, Wolfgang
Wertkettenkonzepte im Science-to-Business Marketing
(2009)
Baaken, Thomas
;
Kesting, Tobias
Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors
(2015)
Clauß, Thomas
;
Kesting, Tobias
;
Liedtke, Simon
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