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Gerstlberger, Wolfgang
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Kesting, Tobias
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Korff, Nisha
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MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER
(2011)
Gerstlberger, Wolfgang
;
Kesting, Tobias
;
Korff, Nisha
This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.
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