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Kesting, Tobias (74)
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A benefit segmentation approach for innovation-oriented university-business collaboration
(2016)
Kesting, Tobias
;
Gerstlberger, Wolfgang
;
Baaken, Thomas
A benefit segmentation approach for innovation-oriented university-business collaboration.
(2016)
Gerstlberger, Wolfgang
;
Kesting, Tobias
;
Baaken, Thomas
A benefit segmentation approach for innovation-oriented university-business collaboration
(2018)
Baaken, Thomas
;
Kesting, Tobias
An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship
(2016)
Pavlin, Samo
;
Kesting, Tobias
;
Baaken, Thomas
Analysing, classifying and specifying Processes of a market-oriented Science and Technology Transfer from the Point of View of Universities doing Research, Vortrag im Rahmen des PhD Workshops der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" (01.-02.10.2008) am 02.10.2008 in Münster.
(2008)
Kesting, Tobias
Ansätze zur Übertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabrück) am 16.04.2011 in Osnabrück.
(2011)
Kesting, Tobias
Auf dem "2. Bildungsweg" zum Doktorat: Die kooperative Promotion als attraktive Option für FH-Absolventen, Vortrag auf der Konferenz "Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion" am 14.09.2010 in Zittau.
(2010)
Kesting, Tobias
Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., völlig neu bearbeitete und wesentlich erweiterte Auflage
(2012)
Baaken, Thomas
;
Kesting, Tobias
;
Kliewe, Thorsten
;
Pörner, Ronald
Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective
(2015)
Kesting, Tobias
;
Wurth, Bernd
Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosystem from a Marketing Perspective, Vortrag auf der 22nd International Product Development Conference (IPDMC) "Improving Competitiveness with Innovation and Product Development" (15.-16.06.2015) am 15.06.2015 in Kopenhagen, Dänemark.
(2015)
Kesting, Tobias
;
Wurth, Bernd
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