Arlinghaus, Olaf
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For a long time, a large number of top managers in listed companies have regarded communication with their shareholders as a necessary evil and now, in times of activist investors, are faced not only with the great challenges of opening up to shareholders and revealing their own corporate strategy, but also at the same time have to withstand the massive external pressure from activist investors, who are rarely majority shareholders. To achieve this, it is essential that a complete rethink-ing of the communication strategy of those responsible for the company takes place.
Cultural Due Diligence
(2008)
