@incollection{KestingRennhakSchuetz2006,
  author    = {Kesting, Tobias and Rennhak, Carsten and Sch{\"u}tz, Tobias},
  title     = {Marktsegmentierung als Voraussetzung f{\"u}r Kundenverst{\"a}ndnis},
  series = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  booktitle = {Rennhak, Carsten (Hrsg.): Herausforderung Kundenbindung},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3835004009},
  pages     = {S. 53 -- 78},
  year      = {2006},
  language  = {de}
}
@article{KestingPlewaKlieweetal.2015,
  author    = {Kesting, Tobias and Plewa, Carolin and Kliewe, Thorsten and Davey, Todd},
  title     = {Guest Editors des International Journal of Technology Management. Special Issue on "University-Business Cooperation: Individuals and organisations at the interface".},
  series = {International Journal of Technology Management},
  volume    = {68},
  journal   = {International Journal of Technology Management},
  number    = {3-4},
  issn      = {1741-5276},
  pages     = {151 -- 158},
  year      = {2015},
  language  = {en}
}
@article{KestingKlieweBaaken2015,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Baaken, Thomas},
  title     = {Impact in university-business cooperation - theoretical perspectives and future directions},
  series = {International Journal of Technology Transfer and Commercialisation},
  volume    = {13},
  journal   = {International Journal of Technology Transfer and Commercialisation},
  number    = {1-2},
  issn      = {1741-5284},
  pages     = {1 -- 9},
  year      = {2015},
  language  = {en}
}
@article{PavlinKestingBaaken2016,
  author    = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas},
  title     = {Guest Editors des European Journal of Education: Integrating Higher Education and University-Business Cooperation: synergies, potential and challenges},
  series = {European Journal of Education},
  volume    = {51},
  journal   = {European Journal of Education},
  number    = {1},
  issn      = {1465-3435},
  year      = {2016},
  language  = {en}
}
@book{KestingPlewaKlieweetal.2015,
  author    = {Kesting, Tobias and Plewa, Carolin and Kliewe, Thorsten and Davey, Todd},
  title     = {University-Business Cooperation: Individuals and organisations at the interface},
  volume    = {68(3-4)},
  edition   = {1},
  publisher = {Inderscience},
  address   = {Genf},
  isbn      = {ISSN 0267-5730},
  pages     = {154 S},
  year      = {2015},
  language  = {en}
}
@incollection{KestingGerstlberger2011,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Industry-University Collaboration from the Point of View of Companies as Research Customers - An international Survey of textile and textile-related Industries in Germany, Belgium and the Netherlands},
  series = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  booktitle = {Proceedings of the 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands},
  address   = {Delft},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 20},
  year      = {2011},
  language  = {en}
}
@incollection{KestingGerstlberger2010,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {The Role and Significance of Transfer Intermediaries in University Knowledge and Technology Transfer Practice},
  series = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  booktitle = {"Academy of Marketing 2010 Annual Conference" (6-8 July, Ricoh Arena, Coventry, UK) Proceedings},
  address   = {Coventry},
  isbn      = {978-1-84600-0317},
  pages     = {S. 1 -- 7},
  year      = {2010},
  language  = {en}
}
@incollection{KestingKliewe2009,
  author    = {Kesting, Tobias and Kliewe, Thorsten},
  title     = {Fostering new Product Development by enhancing Interactions between University and Industry: Outlining Key Obstacles and presenting managerial Implications to overcome them},
  series = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede},
  booktitle = {Proceedings of the 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey", June 8-9, 2009, Twente/Enschede},
  address   = {Enschede},
  isbn      = {1998-7374},
  pages     = {S. 1 -- 18},
  year      = {2009},
  language  = {en}
}
@incollection{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Die Wertkette als Ansatzpunkt f{\"u}r erfolgreichen Wissens- und Technologietransfer von Hochschulen an Forschungsnachfrager. Chancen und Herausforderungen im Hinblick auf die {\"U}bertragung von Michael E. Porters Konzept auf Hochschuleinrichtungen},
  series = {Conference Proceedings der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" am 1. und 2. Oktober 2008 in M{\"u}nster},
  booktitle = {Conference Proceedings der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" am 1. und 2. Oktober 2008 in M{\"u}nster},
  address   = {M{\"u}nster},
  isbn      = {978-3-938137-15-4},
  pages     = {S. 1 -- 20},
  year      = {2008},
  language  = {de}
}
@article{KestingRennhak2011,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Market Segmentation in German Business Practice - Relevance, Procedures and Challenges},
  series = {World Review of Entrepreneurship, Management and Sustainable Development},
  volume    = {7},
  journal   = {World Review of Entrepreneurship, Management and Sustainable Development},
  number    = {4},
  pages     = {S. 361 -- 379},
  year      = {2011},
  language  = {en}
}
@article{KestingRennhak2005,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Teile und verstehe - Marktsegmentierung in deutschen Unternehmen},
  series = {Research \& Results},
  volume    = {7-2005},
  journal   = {Research \& Results},
  number    = {7},
  pages     = {S. 38 -- 39},
  year      = {2005},
  language  = {de}
}
@book{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Wissens- und Technologietransfer durch Hochschulen aus einer marktorientierten Perspektive. Ansatzpunkte zur Gestaltung erfolgreicher Transferprozesse an Universit{\"a}ten und Fachhochschulen},
  edition   = {1. Aufl.},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3658007188},
  pages     = {420 S},
  year      = {2012},
  language  = {de}
}
@book{KestingRennhak2008,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Marktsegmentierung in der Deutschen Unternehmenspraxis},
  edition   = {1. Aufl.},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3834908315},
  pages     = {188 S},
  year      = {2008},
  language  = {de}
}
@book{HoeftKesting2010,
  author    = {H{\"o}ft, Uwe and Kesting, Tobias},
  title     = {Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  editor    = {Baaken, Thomas},
  edition   = {1. Aufl.},
  publisher = {Harland Media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {978-3938363423},
  pages     = {354 S},
  year      = {2010},
  language  = {de}
}
@incollection{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Kommunikationsaspekte hybrider Wertsch{\"o}pfung auf B-to-B-M{\"a}rkten am Beispiel des Performance Contracting},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2., v{\"o}llig neu bearb},
  publisher = {Erich Schmidt Verlag},
  address   = {Berlin},
  isbn      = {978-3503141395},
  pages     = {S. 363 -- 380},
  year      = {2012},
  language  = {de}
}
@incollection{SohnKestingPaslick2012,
  author    = {Sohn, Stefanie and Kesting, Tobias and Paslick, Anne},
  title     = {Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz},
  series = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  booktitle = {Baaken, Thomas; Kesting, Tobias; Kliewe, Thorsten; P{\"o}rner, Ronald (Hrsg.): Business-to-Business Kommunikation. Neue Entwicklungen im B-to-B-Marketing},
  edition   = {2., v{\"o}llig neu bearb},
  publisher = {Erich Schmidt Verlag},
  address   = {Berlin},
  isbn      = {978-3503141395},
  pages     = {S. 323 -- 345},
  year      = {2012},
  language  = {de}
}
@incollection{KestingRennhak2012,
  author    = {Kesting, Tobias and Rennhak, Carsten},
  title     = {Kundenverst{\"a}ndnis durch Marktsegmentierung},
  series = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  booktitle = {Rennhak, Carsten (Hrsg.): Aktuelle Instrumente der Marketingpraxis. Relationship Marketing, Social Media im Kundenservice, Cross Selling, Ingredient Branding, Corporate Identity},
  edition   = {1. Aufl.},
  publisher = {Ibidem},
  address   = {Stuttgart},
  isbn      = {978-3838203423},
  pages     = {S. 17 -- 42},
  year      = {2012},
  language  = {de}
}
@incollection{KlieweMarquardtKesting2010,
  author    = {Kliewe, Thorsten and Marquardt, Philipp and Kesting, Tobias},
  title     = {Marketing in der Beratungsbranche: Ausgew{\"a}hlte Instrumente zur Vermarktung einer innovativen Dienstleistung},
  series = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  booktitle = {Baaken, Thomas; H{\"o}ft, Uwe; Kesting, Tobias (Hrsg.): Marketing f{\"u}r Innovationen. Wie innovative Unternehmen die Bed{\"u}rfnisse ihrer Kunden erf{\"u}llen},
  edition   = {1. Aufl.},
  publisher = {Harland Media},
  address   = {Lichtenberg (Odw.)},
  isbn      = {978-3938363423},
  pages     = {S. 251 -- 276},
  year      = {2010},
  language  = {de}
}
@incollection{BaakenKesting2009,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Wertkettenkonzepte im Science-to-Business Marketing},
  series = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  booktitle = {Voss, R{\"o}diger (Hrsg.): Hochschulmarketing},
  edition   = {2., v{\"o}llig {\"u}berarbei},
  publisher = {EUL},
  address   = {Lohmar und K{\"o}ln},
  isbn      = {978-89936-792-8},
  pages     = {181 -- 200},
  year      = {2009},
  language  = {de}
}
@incollection{KlieweBaakenKesting2013,
  author    = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias},
  title     = {Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures},
  series = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  booktitle = {Szopa, Anna; Karwowski, Waldemar; Ord{\´o}{\~n}ez de Pablos, Patricia (Ed.): Academic Entrepreneurship and Technological Innovation: A Business Management Perspective},
  publisher = {Information Science Reference},
  address   = {Hershey, PA},
  isbn      = {978-1-4666-2116-9},
  pages     = {53 -- 74},
  year      = {2013},
  language  = {en}
}
@book{BaakenKestingKlieweetal.2012,
  author    = {Baaken, Thomas and Kesting, Tobias and Kliewe, Thorsten and P{\"o}rner, Ronald},
  title     = {Business-to-Business-Kommunikation. Neue Entwicklungen im B-to-B-Marketing, 2., v{\"o}llig neu bearbeitete und wesentlich erweiterte Auflage},
  edition   = {2},
  publisher = {Erich Schmidt},
  address   = {Berlin},
  isbn      = {978-3-503-14139-5},
  pages     = {407},
  year      = {2012},
  language  = {de}
}
@article{BaakenKesting2008,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {Science-to-Business Marketing, Besonderheiten eines Marketing f{\"u}r Forschung.},
  series = {USP - Menschen im Marketing},
  journal   = {USP - Menschen im Marketing},
  number    = {2},
  pages     = {20 -- 21},
  year      = {2008},
  language  = {de}
}
@misc{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Hochschul-Wissens- und Technologietransfer als Ausgangsbasis f{\"u}r ein Science-to-Business Marketing, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Hochschule Osnabr{\"u}ck) am 24.03.2012 in Osnabr{\"u}ck.},
  year      = {2012},
  language  = {de}
}
@misc{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Marktstrukturierung eines Teilmarkts f{\"u}r Forschungsleistungen - Ans{\"a}tze zur Kundenidentifizierung und -klassifizierung, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Hochschule Osnabr{\"u}ck) am 24.03.2012 in Osnabr{\"u}ck.},
  year      = {2012},
  language  = {de}
}
@misc{KorffKestingGerstlberger2011,
  author    = {Korff, Nisha and Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Market Segmentation in University-Industry Technology Transfer, Vortrag auf Vortrag auf der T2S Technology Transfer Conference 2011 "Technology Transfer in a Global Economy" (22.-23.09.2011) am 22.09.2011 in Augsburg.},
  year      = {2011},
  language  = {de}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Grundlagen der Marktsegmentierung. Segmenting - Targeting - Positioning, Gastvorlesung beim Dok.Net des IHI Zittau im Rahmen des Doktorandenseminars zu Marketingstrategien und -prozessen am 21.09.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {de}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Marktorientierter Wissens- und Technologietransfer: Ein zweistufiger Ansatz zur Segmentierung industrieller Kunden auf M{\"a}rkten f{\"u}r Forschungsleistungen, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 16.04.2011 in Osnabr{\"u}ck.},
  year      = {2011},
  language  = {de}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Ans{\"a}tze zur {\"U}bertragung des Wertkettenkonzepts nach Porter auf den Hochschulsektor, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 16.04.2011 in Osnabr{\"u}ck.},
  year      = {2011},
  language  = {de}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Transfer Intermediaries in (University) Knowledge and Technology Transfer - Theoretical and empirically-based Considerations, Vortrag im Rahmen der Tagung "Deutsch-Brasilianisches Transfer Leadership Programm - Inspired by minds and nature" der Arbeitsstelle Forschungstransfer der Westf{\"a}lischen Wilhelms-Universit{\"a}t M{\"u}nster am 10.02.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {en}
}
@misc{Kesting2011,
  author    = {Kesting, Tobias},
  title     = {Transfer Intermediaries in University-Business Cooperation. Relevance and Activities from an International Perspective, Vortrag anl{\"a}sslich des Besuchs der Delegation der Universidad Aut{\´o}noma del Estado de Hildago (UAEH) an der Fachhochschule M{\"u}nster am 02.02.2011 in M{\"u}nster.},
  year      = {2011},
  language  = {en}
}
@misc{Kesting2010,
  author    = {Kesting, Tobias},
  title     = {Wissens- und Technologietransfer durch Hochschulen: Besonderheiten, Chancen und Herausforderungen, Gastvorlesung im Masterstudiengang Innovationsmanagement (IHI Zittau) am 02.11.2010 in Zittau.},
  year      = {2010},
  language  = {de}
}
@misc{Kesting2010,
  author    = {Kesting, Tobias},
  title     = {Auf dem "2. Bildungsweg" zum Doktorat: Die kooperative Promotion als attraktive Option f{\"u}r FH-Absolventen, Vortrag auf der Konferenz "Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion" am 14.09.2010 in Zittau.},
  year      = {2010},
  language  = {de}
}
@incollection{KestingKlieweKorffetal.2014,
  author    = {Kesting, Tobias and Kliewe, Thorsten and Korff, Nisha and Serbin, David},
  title     = {Organisational Marketing - Making Use of Linkages and Transfer Potential between Marketing Disciplines.},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-04},
  pages     = {3 -- 21},
  year      = {2014},
  language  = {en}
}
@incollection{KestingGerstlberger2014,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang},
  title     = {Direkte und weiterf{\"u}hrende Nutzenpotenziale eines marktorientierten Hochschul-Wissens- und Technologietransfers},
  series = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  booktitle = {Kliewe, Thorsten; Kesting Tobias (Hrsg.) (2014): Moderne Konzepte des organisationalen Marketing. Modern Concepts of Organisational Marketing, Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baake},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {ISBN 978-3-658-046},
  pages     = {177 -- 197},
  year      = {2014},
  language  = {de}
}
@misc{Kesting2013,
  author    = {Kesting, Tobias},
  title     = {Potenziale von Plattformkonzepten zur Unterst{\"u}tzung des Wissens- und Technologietransfers, Vortrag auf dem 1. Symposium Produktplattform-Management (IHI Zittau/TU Dresden) am 18.06.2013 in Zittau.},
  year      = {2013},
  language  = {de}
}
@misc{KestingKorff2013,
  author    = {Kesting, Tobias and Korff, Nisha},
  title     = {The Importance of Transfer Intermediaries in University-Industry Interaction - Theoretical and Practical Implications, Vortrag auf der "2013 University-Industry Interaction Conference" (28.-29.05.2013) am 28.05.2013 in Amsterdam.},
  year      = {2013},
  language  = {en}
}
@misc{Kesting2014,
  author    = {Kesting, Tobias},
  title     = {Wissenstransfer zwischen Projekten, halbt{\"a}giges Gastseminar im Rahmen der Veranstaltung "Wissensmanagement in projektorientierten Organisationen", Masterstudiengang "Integratives Projektmanagement" (TU Dresden/IHI Zittau), am 16.01.2014 in Zittau.},
  year      = {2014},
  language  = {de}
}
@misc{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Der Weg zum Titel. Erfahrungsbericht zum kooperativen Promotionsvorhaben, Vortrag auf dem Doktoranden-Symposium 2012 der Fachhochschule M{\"u}nster und der Hochschule Osnabr{\"u}ck am 19.10.2012 in M{\"u}nster.},
  year      = {2012},
  language  = {de}
}
@misc{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Market-Oriented Knowledge and Technology Transfer - University Research Commercialisation from a Service Process Perspective, Vortrag auf der "20th Annual High Technology Small Firms Conference" (24.05.-25.05.2012) am 24.05.2012 in Amsterdam.},
  year      = {2012},
  language  = {en}
}
@misc{Kesting2012,
  author    = {Kesting, Tobias},
  title     = {Development of a framework for market-oriented university knowledge and technology transfer, Vortrag auf "The 2012 Conference on Entrepreneurial Universities" (25.-27.04.2012) am 26.04.2012 in M{\"u}nster.},
  year      = {2012},
  language  = {en}
}
@misc{Kesting2010,
  author    = {Kesting, Tobias},
  title     = {Marktorientierter Wissens- und Technologietransfer, wissenschaftliche Posterpr{\"a}sentation auf der Konferenz "Wege zum dritten Zyklus des Bologna-Prozesses - Das Zittauer Modell der kooperativen Promotion" am 13.09.2010 in Zittau.},
  year      = {2010},
  language  = {de}
}
@misc{Kesting2010,
  author    = {Kesting, Tobias},
  title     = {Ergebnisse einer Befragung zur Zusammenarbeit von Unternehmen im Textilsektor mit externen Forschungsanbietern in Deutschland, Belgien und den Niederlanden, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 24.04.2010 in Osnabr{\"u}ck.},
  year      = {2010},
  language  = {de}
}
@misc{Kesting2010,
  author    = {Kesting, Tobias},
  title     = {Wertketten im Science-to-Business Marketing am Beispiel von Hochschulen, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 24.04.2010 in Osnabr{\"u}ck.},
  year      = {2010},
  language  = {de}
}
@misc{Kesting2009,
  author    = {Kesting, Tobias},
  title     = {Market-oriented Knowledge and Technology Transfer Processes from the Point of View of Universities and University Institutions, Vortrag im Rahmen des Doktorandenseminars der 16th International Product Development Management Conference "Managing Dualities in the Innovation Journey" (06.-07.06.2009) am 06.06.2009 in Enschede, Niederlande.},
  year      = {2009},
  language  = {en}
}
@misc{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Analysing, classifying and specifying Processes of a market-oriented Science and Technology Transfer from the Point of View of Universities doing Research, Vortrag im Rahmen des PhD Workshops der Konferenz "Austauschprozesse: Extracting the Value out of University-Industry Interaction" (01.-02.10.2008) am 02.10.2008 in M{\"u}nster.},
  year      = {2008},
  language  = {en}
}
@misc{Kesting2008,
  author    = {Kesting, Tobias},
  title     = {Value Chain- und Supply Chain-Ansatz im Wissens- und Technologietransfer, Gastvorlesung im Masterstudiengang "Internationales Hochschul- und Wissenschaftsmarketing" (Fachhochschule Osnabr{\"u}ck) am 29.03.2008 in Osnabr{\"u}ck.},
  year      = {2008},
  language  = {de}
}
@article{PavlinKestingBaaken2015,
  author    = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas},
  title     = {University-Business Cooperation in Europe - Making Opportunities out of Challenges and Deriving Policy Implications},
  series = {European Journal of Education},
  volume    = {50},
  journal   = {European Journal of Education},
  number    = {4},
  issn      = {1465-3435},
  year      = {2015},
  language  = {en}
}
@article{KestingGerstlbergerBaaken2016,
  author    = {Kesting, Tobias and Gerstlberger, Wolfgang and Baaken, Thomas},
  title     = {A benefit segmentation approach for innovation-oriented university-business collaboration},
  series = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)},
  journal   = {Journal of Technology Transfer (Special Issue: University-Business Collaboration in Europe: Current Trends and Challenges)},
  issn      = {1741-5276},
  year      = {2016},
  language  = {en}
}
@article{RossanoRiveroMeermanKestingetal.2016,
  author    = {Rossano-Rivero, Sue and Meerman, Arno and Kesting, Tobias and Baaken, Thomas},
  title     = {The Relevance of Problem-based Learning for Policy Development in University-Business Cooperation},
  series = {European Journal of Education},
  volume    = {51},
  journal   = {European Journal of Education},
  number    = {1},
  doi       = {10.1111/ejed.12168},
  pages     = {40 -- 55},
  year      = {2016},
  language  = {en}
}
@book{PavlinKestingBaaken2016,
  author    = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas},
  title     = {Integrating higher education and university-business cooperation: synergies, potential and challenges},
  volume    = {51(1)},
  edition   = {1},
  publisher = {Inderscience},
  address   = {Genf},
  issn      = {0141-8211},
  pages     = {139 S},
  year      = {2016},
  language  = {en}
}
@incollection{PlewaRampersadTroshanietal.2016,
  author    = {Plewa, Carolin and Rampersad, Giselle and Troshani, Indrit and Kesting, Tobias},
  title     = {Improving Innovation Process Performance and Service Quality in Innovation Networks},
  series = {Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives},
  booktitle = {Plewa, Carolin; Conduit, Jodie (Hrsg.): Making a Difference Through Marketing: A Quest for Diverse Perspectives},
  edition   = {1},
  publisher = {Springer Science+Business Media},
  address   = {Singapore},
  isbn      = {978-981-10-0462-9},
  pages     = {S. 267 -- 282},
  year      = {2016},
  language  = {en}
}
@incollection{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {Knowledge and Technology Transfer Support Potential of Intermediate Organizations: Theory, Empirical Evidence and Practice Cases},
  series = {Szopa, Anna; Karwowski, Waldemar; Barbe, David (Hrsg.): Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products},
  booktitle = {Szopa, Anna; Karwowski, Waldemar; Barbe, David (Hrsg.): Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products},
  edition   = {1},
  publisher = {IGI Global},
  address   = {Hershey},
  isbn      = {ISSN 2327-3429},
  pages     = {S. 143 -- 170},
  year      = {2015},
  language  = {en}
}
@article{KestingPlewaKlieweetal.2015,
  author    = {Kesting, Tobias and Plewa, Carolin and Kliewe, Thorsten and Davey, Todd},
  title     = {Editorial},
  series = {International Journal of Technology Management},
  journal   = {International Journal of Technology Management},
  number    = {68(3-4)},
  issn      = {ISSN: 0267},
  pages     = {S. 151 -- 158},
  year      = {2015},
  language  = {mul}
}
@misc{GerstlbergerKesting2014,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias},
  title     = {Knowledge and Technology Transfer as an Enabling Element of 100\% Renewable Energy Regions, Vortrag auf der 2014 Science-to-Business Marketing Conference (02.06.-04.06.2014) am 04.06.2014 in Winterthur, Schweiz.},
  year      = {2014},
  language  = {en}
}
@misc{KestingClauss2014,
  author    = {Kesting, Tobias and Clauß, Thomas},
  title     = {The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance, Vortrag auf der "TIE Jahrestagung 2014" (22.-24.10.2014) an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen, am 24.10.2014 in Garching b. M{\"u}nchen.},
  year      = {2014},
  language  = {en}
}
@misc{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosystem from a Marketing Perspective, Vortrag auf der 22nd International Product Development Conference (IPDMC) "Improving Competitiveness with Innovation and Product Development" (15.-16.06.2015) am 15.06.2015 in Kopenhagen, D{\"a}nemark.},
  year      = {2015},
  language  = {en}
}
@misc{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {The Potential of Technology Transfer Offices as Coordinators and Drivers of Academic Entrepreneurship Activities, Vortrag auf der 2015 UIIN Conference des University Industry Innovation Network (24.-26.06.2015) am 25.06.2015 in Berlin.},
  year      = {2015},
  language  = {en}
}
@misc{GerstlbergerPedrosaKesting2015,
  author    = {Gerstlberger, Wolfgang and Pedrosa, Alex and Kesting, Tobias},
  title     = {Innovation value co-creation in the transition process of the energy sector, Vortrag auf der 16th In-ternational CINet Conference (13.-15.09.2016) am 13.09.2015 in Stockholm, Schweden},
  year      = {2015},
  language  = {en}
}
@misc{ClaussNaskrentKesting2015,
  author    = {Clauß, Thomas and Naskrent, Julia and Kesting, Tobias},
  title     = {The role of business model innovation as an antecedent to customer co-creation, Vortrag auf der 19. Interdisziplin{\"a}re Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum, 08.-09.10.2015 an der Universit{\"a}t Kassel) am 08.10.2015 in Kassel.},
  year      = {2015},
  language  = {en}
}
@misc{ClaussKestingLiedtke2015,
  author    = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon},
  title     = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors, Vortrag auf "TIE Jahrestagung 2015" (14.-16.10.2015) an der Universit{\"a}t Potsdam am 16.10.2015 in Potsdam.},
  year      = {2015},
  language  = {de}
}
@misc{RossanoRiveroKestingWakkee2016,
  author    = {Rossano-Rivero, Sue and Kesting, Tobias and Wakkee, Ingrid},
  title     = {The role of networking style with respect to entrepreneurial behaviour of academics, Vortrag auf der 2016 UIIN Conference des University Indus-try Innovation Network (01.-03.06.2016) am 03.06.2016 in Amsterdam, Niederlande.},
  year      = {2016},
  language  = {en}
}
@misc{ClaussKesting2016,
  author    = {Clauß, Thomas and Kesting, Tobias},
  title     = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness, Vortrag auf der XXVII ISPIM Innovation Conference (June 19-22, 2016) am 21.06.2016 in Porto, Portugal.},
  year      = {2016},
  language  = {en}
}
@misc{ClaussKesting2016,
  author    = {Clauß, Thomas and Kesting, Tobias},
  title     = {The Moderating Role of Fairness, Vortrag auf der XXVII ISPIM Innovation Conference (June 19-22, 2016) am 21.06.2016 in Porto, Portugal.},
  year      = {2016},
  language  = {en}
}
@incollection{ClaussKesting2016,
  author    = {Clauß, Thomas and Kesting, Tobias},
  title     = {Managing University-Business-Collaboration through Formalisation: The Moderating Role of Fairness},
  series = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  booktitle = {Proceedings of the XXVII ISPIM Innovation Conference, June 19-22, 2016, Porto, Portugal},
  pages     = {1 -- 17},
  year      = {2016},
  language  = {en}
}
@incollection{ClaussKestingLiedtke2015,
  author    = {Clauß, Thomas and Kesting, Tobias and Liedtke, Simon},
  title     = {Why do professors engage in university-business collaboration? An experimental study among U.S. engineering professors},
  series = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  booktitle = {Proceedings der TIE Jahrestagung 2015 (14. bis 16.10.2015) an der Universit{\"a}t Potsdam.},
  pages     = {1 -- 29},
  year      = {2015},
  language  = {de}
}
@incollection{KestingClauss2014,
  author    = {Kesting, Tobias and Clauß, Thomas},
  title     = {The impacts of governance mechanisms and knowledge conversion on university-business collaboration performance},
  series = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  booktitle = {Proceedings der TIE Jahrestagung 2014 (22. bis 24. Oktober 2014 an der TUM School of Management, Technische Universit{\"a}t M{\"u}nchen), Garching b. M{\"u}nchen},
  pages     = {1 -- 29},
  year      = {2014},
  language  = {en}
}
@incollection{KestingWurth2015,
  author    = {Kesting, Tobias and Wurth, Bernd},
  title     = {Change from Within: The Role of TTOs in Establishing an Intra-University Entrepreneurial Ecosys-tem from a Marketing Perspective},
  series = {Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark},
  booktitle = {Proceedings of the "22nd International Product Development Con-ference (IPDMC) "Improving Competitiveness with Innovation and Product Development", June 15-16, 2015, Copenhagen, Denmark},
  issn      = {1998-7374},
  pages     = {1 -- 13},
  year      = {2015},
  language  = {en}
}
@incollection{ClaussKestingNaskrent2016,
  author    = {Clauß, Thomas and Kesting, Tobias and Naskrent, Julia},
  title     = {Proceedings of the 2016 R\&D Management Conference},
  pages     = {S. 1 -- 13},
  year      = {2016},
  language  = {en}
}
@article{PavlinKestingBaaken2016,
  author    = {Pavlin, Samo and Kesting, Tobias and Baaken, Thomas},
  title     = {An Integrative View on Higher Education and University-Business Cooperation in the Light of Academic Entrepreneurship},
  series = {European Journal of Education},
  volume    = {51},
  journal   = {European Journal of Education},
  number    = {1},
  issn      = {0141-8211},
  pages     = {3 -- 9},
  year      = {2016},
  language  = {en}
}
@article{GerstlbergerKestingBaaken2016,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Baaken, Thomas},
  title     = {A benefit segmentation approach for innovation-oriented university-business collaboration.},
  series = {International Journal of Technology Management},
  journal   = {International Journal of Technology Management},
  issn      = {0267-5730},
  pages     = {1 -- 23},
  year      = {2016},
  language  = {en}
}
@article{KlieweBaakenKesting2016,
  author    = {Kliewe, Thorsten and Baaken, Thomas and Kesting, Tobias},
  title     = {Developing University-Business Cooperation through Evidence-based Management: A German Case},
  series = {International Journal of E-Entrepreneurship and Innovation (IJEEI)},
  volume    = {6(2)},
  journal   = {International Journal of E-Entrepreneurship and Innovation (IJEEI)},
  doi       = {10.4018/IJEEI.2016070101},
  pages     = {1 -- 20},
  year      = {2016},
  language  = {mul}
}
@article{BaakenKesting2018,
  author    = {Baaken, Thomas and Kesting, Tobias},
  title     = {A benefit seg­mentation approach for innovation-oriented university-business collaboration},
  series = {International Journal of Technology Management},
  volume    = {76},
  journal   = {International Journal of Technology Management},
  number    = {1/2},
  issn      = {1741-5276},
  doi       = {10.1504/IJTM.2018.088702},
  pages     = {58 -- 80},
  year      = {2018},
  language  = {en}
}
@book{KlieweKestingBaakenetal.2019,
  author    = {Kliewe, Thorsten and Kesting, Tobias and Baaken, Thomas and Plewa, Carolin},
  title     = {Developing Engaged and Entrepreneurial Universities - Theories, Concepts and Empirical Findings},
  publisher = {Springer Nature},
  address   = {Singapore},
  isbn      = {978-981-13-8129-4},
  doi       = {10.1007/978-981-13-8130-0},
  publisher      = {FH M{\"u}nster - University of Applied Sciences},
  pages     = {260},
  year      = {2019},
  language  = {en}
}
@inproceedings{GerstlbergerKestingKorff2011,
  author    = {Gerstlberger, Wolfgang and Kesting, Tobias and Korff, Nisha},
  title     = {MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER},
  series = {Technology Transfer Conference 2011, Augsburg},
  booktitle = {Technology Transfer Conference 2011, Augsburg},
  doi       = {10.25974/fhms-579},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:836-opus-5795},
  year      = {2011},
  abstract  = {This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.},
  language  = {en}
}