Refine
Publication Type
- Lecture (4)
- Article (3)
- Conference Proceeding (3)
- Working Paper (2)
- Book (1)
- Part of a Book (1)
Angetrieben durch die Möglichkeiten der Digitalisierung kommt heute kaum ein Unternehmen darum herum, sich mit den Potenzialen und Auswirkungen digitaler Plattformen zu beschäftigen. Vor diesem Hintergrund entwickelt der Beitrag anhand von Plattform-Merkmalen und den Kernfragen von Geschäftsmodellinnovationen einen Orientierungsrahmen zur Ableitung von Gestaltungshinweisen für digitale B2B-Plattformen (Was? Wer? Warum? Wie?).
In the so-called ecosystem economy, new platform-based business models evolve rap-idly based on the prospects of digital technology. In the B2B context especially, data-driven platforms are highly relevant. Thus far, little research has been conducted on service providers, the so-called complementors of data-driven platforms. Therefore, this paper represents just a starting point for gaining deeper insights into the different facets of complementor management. For empirical evidence, we draw on semi-structured expert interviews with platform managers. The findings outline the distinct characteristics of open and closed platforms which need to be taken into account for complementor management. Moreover, the paper reveals a number of differences in managing suppliers compared to managing complementors. In addition, our study shows that the key factors influencing complementor management include platform openness, partnership intensity, strategic fit, and market structure respectively poten-tial.
Innovative business models for data-driven B2B platforms evolve rapidly based on the prospects of digital technology. In addition to the platform provider, service providers on the supply side of the digital platform - the so-called complementors - play an important role in the process of value creation. This paper highlights the complementors’ perspective on the different facets of complementor relationship management (CoRM) and answers the following research questions: From the perspective of a complementor, what are the main fields of CoRM for data-driven B2B platforms? What factors of influence comprise the reason complementors join a platform?
Angetrieben durch die Möglichkeiten der Digitalisierung kommt heute kaum ein Unterneh-men darum herum, sich mit den Potenzialen und Auswirkungen digitaler Plattformen zu be-schäftigen. Vor diesem Hintergrund entwickelt der Beitrag anhand von Plattform-Merkmalen und den Kernfragen zur Geschäftsmodellentwicklung einen Orientierungsrahmen zur Ablei-tung von Gestaltungshinweisen für digitale Plattformen (Was? Wer? Warum? Wie?). Deren Relevanz und die genaue Wirkungsweise wird dann am Beispiel von digitalen Banking-Plattformen im Finanzdienstleistungssektor aufgezeigt.
The financial services sector is undergoing a digital transformation. But the emerging picture is very different from the innovation-driven revolution that was initially expected.
Due to the variety of challenges, banks and mostly young financial technology companies (fintechs) are increasingly cooperating instead of competing. Yet despite the rapidly growing importance of bank-fintech cooperation, there is still a lack of empirical evidence on the determinants. We use an explorative research design and conduct semi-structured interviews to contribute to this research field. Our findings illustrate that banks are primarily concerned with access to innovation, while fintechs mainly focus on balancing their resource constraints.