Open Access

There are many challenges in identifying and managing a disruptive innovation stemming from the limited knowledge on how it unfolds over time. Researchers have identified early signals and ex ante conditions that indicate its occurrence. However, an analysis from a process view acknowledging the underlying dynamics is yet to be done. By taking a process view within a systematic literature review, we analyse the scattered findings on the process of disruptive innovation to identify events and actions leading to a disruptive effect over time. We challenge the understanding of disruptive innovation as an outcome and the linearity of the process by proposing that disruptive innovation can be understood as occurring through emergent dynamics. These dynamics are constituted by: (a) the timing of entry and underlying processes that influences (b) the synchronization of events and actions and is shaped by (c) the adaptability of strategic actions. Thus, we complexify the concept of disruptive innovation to support the understanding of its unfolding and advance its manageability.

Im Beitrag wird eine traditionell erarbeitete Marketingstrategie mit einer parallel dazu durch KI (Künstliche Intelligenz) generierten Marketingstrategie verglichen. Ein Unternehmen, das in den Beratungsfeldern Logistik/Supply Chain Management und IT agiert, beabsichtigt ein weiteres Beratungsfeld der „Managementberatung“ zu etablieren. Dazu wurde die FH Münster in die Entwicklung des neuen Geschäftsfeldes eingebunden und erarbeitete unter Einsatz von Professoren, wissenschaftlichen Mitarbeitern und Masterstudierenden ein Konzept dazu. Parallel wurde über ChatGPT eine Strategie mit identischer Zielsetzung entwickelt. Im Beitrag wird die traditionell erarbeitete Strategie der durch das KI-System generierten Strategie gegenübergestellt. Unterschiede werden kenntlich gemacht, kommentiert und bewertet.

This report presents the findings related to the barriers and drivers of university-business cooperation (UBC) that have been found to exist in Europe. These results derive from a fifteen and a half month study on the cooperation between higher education institutions1 (HEIs) and public and private organisations in Europe. The study was conducted by the Science-to-Business Marketing Research Centre, Germany (S2BMRC) for the DG Education and Culture at the European Commission (EC) during 2010 and 2011. The main components of the project are in-depth qualitative interviews with 11 recognised UBC experts as well as a major quantitative survey. The survey was translated into 22 languages and sent to all registered European HEIs (numbering over 3,000) in 33 countries during March 2011. Through this, a final sample population of 6,280 academics and HEI representatives was achieved, making the study the largest study into cooperation between HEIs and business yet completed in Europe. Further, 30 good practice UBC case studies have been created to provide positive examples of European UBC.