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Strategic Marketing of Higher Education Institutions: Missions' and Customers' Identification
(2011)
Galán-Muros, V.
;
Del Barrio-García, S.
;
Luque-Martínez, T.
An overview of the concept of marketing orientation in the higher education sector
(2011)
Galán-Muros, V.
;
Del Barrio-García, S.
;
Luque-Martínez, T.
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