Nach dem Boom die Bodenlandung? Customer Relationship Management auf dem Prüfstand
| Author: | Markus G. Schwering, Frank Striewe |
|---|---|
| ISSN: | 0724-9632 |
| Parent Title (German): | PLANUNG & ANALYSE - ZEITSCHRIFT FÜR MARKTFORSCHUNG UND MARKETING |
| Document Type: | Article |
| Language: | German |
| Year of Completion: | 2004 |
| Year of first Publication: | 2004 |
| Release Date: | 2019/01/11 |
| Volume: | 32. Jahrgang |
| Issue: | 5 |
| First Page: | 46 |
| Last Page: | 49 |
| Faculties: | ITB |
| Publication list: | Schwering, Markus G. |
| Licence (German): |  Bibliographische Daten |