Is it really love? A comparative investigation of the emotional nature of brand and interpersonal love
Author: | Tobias Langner, Jennifer Schmidt, Alexander Fischer |
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ISSN: | 0742-6046 |
Parent Title (English): | Psychology & Marketing |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2021/04/06 |
Year of first Publication: | 2015 |
Provider of the Publication Server: | FH Münster - University of Applied Sciences |
Release Date: | 2021/04/08 |
Volume: | 32 |
Issue: | 6 |
First Page: | 624 |
Last Page: | 634 |
Faculties: | Gesundheit (MDH) |
Publication list: | Schmidt, Jennifer Sabrina |
Licence (German): | Bibliographische Daten |