Metadaten| Author: | Thomas Baaken, Sue Rossano-Rivero, Balzhan Orazbayeva, Bert Kiel, Marieke Baaken, Gideon Maas |
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| DOI: | https://doi.org/10.4018/978-1-5225-8939-6.ch006 |
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| Parent Title (English): | Advances in Marketing, Customer Relationship Management, and E-Services |
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| Publisher: | IGI Global |
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| Editor: | José Manuel Saiz-Álvarez |
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| Document Type: | Part of a Book |
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| Language: | English |
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| Date of Publication (online): | 2019/06/05 |
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| Year of first Publication: | 2019 |
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| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
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| Release Date: | 2019/06/05 |
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| First Page: | 99 |
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| Last Page: | 122 |
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| Faculties: | Wirtschaft (MSB) |
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| Kiel, Bert |
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| Orazbayeva, Balzhan |
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| Rossano Rivero, Sue |
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| Licence (German): |  Bibliographische Daten |
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