What You See is Not Always What You Get: Customer Perceptions and Behaviors in the Fuzzy 'For-Benefit' Space
Author: | Zhan Wen Li, Michael Wasserman, Amy Beekman, Marc Compeau, Erin Draper |
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Parent Title (English): | United States Association for Small Business and Entrepreneurship Conference Proceedings |
Publisher: | United States Association for Small Business and Entrepreneurship |
Document Type: | Conference Proceeding |
Language: | English |
Date of Publication (online): | 2020/05/25 |
Date of first Publication: | 2016/02/01 |
Provider of the Publication Server: | FH Münster - University of Applied Sciences |
Release Date: | 2020/05/25 |
First Page: | IK1 |
Last Page: | IK7 |
Faculties: | Wirtschaft (MSB) |
Publication list: | Wasserman, Michael |
Licence (German): | Bibliographische Daten |