An overview of the concept of marketing orientation in the higher education sector
| Author: | V. Galán-Muros, S. Del Barrio-García, T. Luque-Martínez |
|---|---|
| Parent Title (English): | Academic Marketing: the roles of Universities in the Development of Cities and Regions |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2011 |
| Year of first Publication: | 2011 |
| Release Date: | 2019/01/11 |
| Edition: | Lodz University Pres |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Galan Muros, Victoria |
| Licence (German): |  Bibliographische Daten |