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Opportunities and Barriers of Innovative “Operating Business” Models in B2B Marketing - Success Factors for Innovation in B2B Services
Author: | T. Baaken, Alexander L. Schmidt |
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ISSN: | 2315-8239 |
Parent Title (English): | FUTA Journal of Management and Technology |
Document Type: | Article |
Language: | English |
Year of Completion: | 2017 |
Year of first Publication: | 2017 |
Release Date: | 2019/01/11 |
Issue: | 2(1) |
First Page: | 1 |
Last Page: | 12 |
Faculties: | Wirtschaft (MSB) |
Licence (German): | Bibliographische Daten |