"The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science", presentation in the "Science Marketing" track on UIIN 2015 UNIVERSITY-INDUSTRY INTERACTION CONFERENCE, am 26.06.2015 in Berlin, Deutschland
Author: | Thomas Baaken |
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Document Type: | Lecture |
Language: | English |
Year of Completion: | 2015 |
Year of first Publication: | 2015 |
Release Date: | 2019/01/11 |
Faculties: | Wirtschaft (MSB) |
Licence (German): | Bibliographische Daten |