Marketing - Making a Difference for Entrepreneurial Universities.
| Author: | Thomas Baaken, Todd Davey, Sue Rossano-Rivero |
|---|---|
| DOI: | https://doi.org/10.1007/978-981-10-0464-3_18 |
| ISBN: | 978-981-10-0462-9 |
| Parent Title (English): | Plewa, C.; Conduit, J. (Eds.): Making a Difference Through Marketing - A Quest for Diverse Perspectives |
| Publisher: | Springer Science and Media Singapore |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2016 |
| Year of first Publication: | 2016 |
| Release Date: | 2019/01/11 |
| First Page: | 247 |
| Last Page: | 265 |
| Faculties: | Wirtschaft (MSB) |
| Davey, Todd | |
| Rossano Rivero, Sue | |
| Licence (German): |  Bibliographische Daten |