Markenstrategien im europäischen Binnenmarkt
Author: | K.- U. Remmerbach, M. Walters |
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Parent Title (German): | Bruhn,M. Handbuch Markenartikel |
Place of publication: | Stuttgart |
Document Type: | Part of a Book |
Language: | German |
Year of Completion: | 1994 |
Year of first Publication: | 1994 |
Release Date: | 2019/01/11 |
First Page: | 653 |
Last Page: | 672 |
Institutes: | ITB |
Publication list: | Remmerbach, Klaus-Ulrich |
Licence (German): | Bibliographische Daten |