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Improving Transfer in the Food Sector by Applying a Target Audience-Centered Approach—The Development of a Nonprofit Marketing Campaign Guide Based on a Case Study of the LAV Platform 9(4)
(2017)
Strotmann, Christina
;
Niepagenkemper, Linda
;
Göbel, Christine
;
Flügge, Fara
;
Friedrich, Silke
;
Kreyenschmidt, Judith
;
Ritter, Guido
9
to
9
