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Author
Rennhak, Carsten (5)
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Marktsegmentierung als Voraussetzung für Kundenverständnis
(2006)
Kesting, Tobias
;
Rennhak, Carsten
;
Schütz, Tobias
Market Segmentation in German Business Practice - Relevance, Procedures and Challenges
(2011)
Kesting, Tobias
;
Rennhak, Carsten
Teile und verstehe - Marktsegmentierung in deutschen Unternehmen
(2005)
Kesting, Tobias
;
Rennhak, Carsten
Kundenverständnis durch Marktsegmentierung
(2012)
Kesting, Tobias
;
Rennhak, Carsten
Marktsegmentierung in der Deutschen Unternehmenspraxis
(2008)
Kesting, Tobias
;
Rennhak, Carsten
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