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- 2021 (2) (entfernen)
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Innovative business models for data-driven B2B platforms evolve rapidly based on the prospects of digital technology. In addition to the platform provider, service providers on the supply side of the digital platform - the so-called complementors - play an important role in the process of value creation. This paper highlights the complementors’ perspective on the different facets of complementor relationship management (CoRM) and answers the following research questions: From the perspective of a complementor, what are the main fields of CoRM for data-driven B2B platforms? What factors of influence comprise the reason complementors join a platform?
In the so-called ecosystem economy, new platform-based business models evolve rap-idly based on the prospects of digital technology. In the B2B context especially, data-driven platforms are highly relevant. Thus far, little research has been conducted on service providers, the so-called complementors of data-driven platforms. Therefore, this paper represents just a starting point for gaining deeper insights into the different facets of complementor management. For empirical evidence, we draw on semi-structured expert interviews with platform managers. The findings outline the distinct characteristics of open and closed platforms which need to be taken into account for complementor management. Moreover, the paper reveals a number of differences in managing suppliers compared to managing complementors. In addition, our study shows that the key factors influencing complementor management include platform openness, partnership intensity, strategic fit, and market structure respectively poten-tial.