MARKET SEGMENTATION IN UNIVERSITY-INDUSTRY TECHNOLOGY TRANSFER
- This presentation focuses on the knowledge and technology transfer (KTT) relations between universities as research suppliers and industrial companies as (potential) research customers from a market-oriented point of view.
| Author: | Wolfgang Gerstlberger, Tobias Kesting, Nisha Korff |
|---|---|
| URN: | urn:nbn:de:hbz:836-opus-5795 |
| DOI: | https://doi.org/10.25974/fhms-579 |
| Parent Title (German): | Technology Transfer Conference 2011, Augsburg |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2012/12/05 |
| Year of first Publication: | 2011 |
| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
| Release Date: | 2012/12/05 |
| Faculties: | Wirtschaft (MSB) |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Publication list: | Kesting, Tobias |
| Licence (German): |  Einfaches Nutzungsrecht |