What You See is Not Always What You Get: Customer Perceptions and Behaviors in the Fuzzy 'For-Benefit' Space
| Author: | Zhan Wen Li, Michael Wasserman, Amy Beekman, Marc Compeau, Erin Draper |
|---|---|
| Parent Title (English): | United States Association for Small Business and Entrepreneurship Conference Proceedings |
| Publisher: | United States Association for Small Business and Entrepreneurship |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2020/05/25 |
| Date of first Publication: | 2016/02/01 |
| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
| Release Date: | 2020/05/25 |
| First Page: | IK1 |
| Last Page: | IK7 |
| Faculties: | Wirtschaft (MSB) |
| Publication list: | Wasserman, Michael |
| Licence (German): |  Bibliographische Daten |