Konstruktion eines Omni-Channel-Frameworks für Sales & Service in KMU in der B2B-Telekommunikationsindustrie
| Author: | Robert Heidekrüger, Markus Heuchert, Nico Clever, Jörg Becker |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-658-22542-1 |
| ISBN: | 978-3-658-22541-4 |
| Parent Title (German): | Digital Customer Experience — Mit digitalen Diensten Kunden gewinnen und halten / Hrsg. S. Robra-Bissantz, C. Lattemann |
| Publisher: | Springer Vieweg |
| Place of publication: | Wiesbaden |
| Document Type: | Part of a Book |
| Language: | German |
| Date of Publication (online): | 2020/09/02 |
| Year of first Publication: | 2019 |
| Provider of the Publication Server: | FH Münster - University of Applied Sciences |
| Release Date: | 2020/09/02 |
| First Page: | 39 |
| Last Page: | 52 |
| Faculties: | Oecotrophologie · Facility Management (OEF) |
| Center for Real Estate & Organization Dynamics | |
| Publication list: | Clever, Nico |
| Licence (German): |  Bibliographische Daten |